It’s one day before the primary election and in honor, Strawberry Tongue is featuring a new video from the band Drunken Logic. “What A Beautiful Morning!” is written from the perspective of someone who mourns an idyllic vision of the US in the 1950s and early ’60s — an era of safety and stability, at least in his mind. The song’s accompanying video uses existing footage from the era to prove that this vision was never truly a reality, and at best was brutally withheld from millions of people. Together, they subvert the entire premise of trying to “Make America Great Again.”
Frontman, Jake Cassman, comes from a family of activists and studied political science at the University of Pennsylvania before diving full-time into music. The band has taken on various political and social issues on their first two albums, from Wall Street malfeasance to police brutality. Most recently, the band won Best Music Video at this year’s Southeast New England film festival for their video “This Side or the Other,” a reflection on social adversity and empathy. For it’s part, “What A Beautiful Morning!” will be part of an upcoming concept album, tentatively titled The Loudness Wars. The album features songs from the perspective of characters from different generations and their conflicting views on the changing face of our country, love, growing older, and more.